I don't even know where to start. Firstly, I am sorry for anyone not living in the USA and not being able to see the FANTASTIC Olympic advertising that occurs this time of year.
Far and away the BEST ads have been from Nike which have a theme of "find your greatness." The idea being that we all challenge ourselves everyday and struggle and sweat and we are athletes. Then the show everyday athletes in towns all over the world called London. It is clever, inspiring and just an AWESOME campaign.
Up until tonight, my favorite has been this one - http://www.youtube.com/watch?v=HNNVb5JT-RA
Come on, you gotta love the kid at the top of the diving board.
But tonight, Nike launched a new one.
OMG!
Firstly, the ad is sooooooooo AWESOME but also, it is obvious that Nike saw me running and has made my TD running an international phenom.
The text that Nike ads states "This is Nathan. He is 12 years old. He's from London, Ohio. Greatness is not beyond his reach, nor is it for any of us."
Greatness is within reach.
http://www.youtube.com/watch?v=LsXRj89cWa0
I dare you not to love this.
Love this.
Yes, terrific ads. I love that little kid on the diving board.
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